Director of Data & Analytics, Maisonette · United States 🇺🇸
8-yr analytical experience across industries, from advertising consulting, online gaming, fintech to eCommerce (luxury brands/ furniture). She is currently at a kids eCommerce marketplace and wants to implement the latest digital / product/ data science technology to help new generations parenting. She is well versed in marketing/ strategy/ product analytics and familiar with all trending BI tools/ AB testing platforms. Furthermore, she is a statistics geek and used to build marketing mix modelling, personalization algo, time-series budgeting module and users cluster model for various companies. She leads the rapid experimentation program at a top eCommerce company and brought $52M incremental annual revenue for DTC business through rigorous deep-dives/ ab testing.